CREATED A 360 BRANDING SYSTEM FOR GREGORYS COFFEE THAT TRANSFORMED A LOCAL COFFEE SHOP INTO THE ONE OF THE FASTEST GROWING COFFEE CHAINS IN NYC.
Comprehensive services included but not limited to identity, tagline, brand assets kit, style guide, tone of voice, website, packaging, print collateral, retail design, signage, in-store merchandising, interior design consultation, and much more.
When I first met Gregory, he had a sprouting coffee business that was doing pretty well but struggling with connecting with clients outside his immediate consumer base. From a branding perspective his logo was confusing, complicated, and lacked consistency across the stores he was operating.
Gregorys Coffee had something to offer that other coffee chains didn't – a true entrepreneurial story in the heart of NYC. We leveraged the heart of this truth to tell a personal brand stories to the coffee drinkers of NYC.
Together we gave the brand a facelift in efforts to connect with Gregorys consumers on an emotional level, creating iconography of Greg himself as the representation of the brand. What resulted was a fresh identity, tagline, brand assets kit, style guide, tone of voice, website, packaging, print collateral, retail design, signage, in-store merchandising, and interior design consultation.
COFFEE BAG PACKAGING DESIGN
Worked with Gregory and team to create a suite of coffee bags for Greg's Single Origin, Night Vision and Gregs House roasts. The simple yet bold design heroes the brand iconography, bold side panel graphics, spot varnishes, and clean typography.
STORE INTERIOR TOOLKIT
Since assisting Gregorys Coffee with their rebranding in 2011, the company continues to grow and take New York City by storm. Throughout this time I've continued working with Gregory as a strategic design consultant, providing insight and design solutions for how best to extend the Gregorys Coffee brand personality to the guest experience in his stores.
Store design services include a combination of the following: overall design consultation, exterior signage design, interior design, custom wall graphics, super graphics, mural design, signage design, poster design, illustration, merchandising solutions, menu board design, material recommendations and vendor management.