static1.squarespace.jpg

XX WINTER ACTIVATION PLATFORM

Developed the overarching strategy and creative execution behind Dos Equis Winter, a multi-mountain experiential program designed to reimagine the traditional apres ski experience for America's "Most Interesting" brand. Components included overall concept development, team management, program look and feel, engagement ideation and execution, renders, set design, experience design, character development, web design, and social.