Creative lead on multiple annual large-scale masquerade-themed events sponsored by Dos Equis. Each event hosted over 2000 guests in historic venues in the heart of NYC, LA, New Orleans, and Miami. With multiple floors of engagement, guests entered and quickly became lost in a world of wonder and delight, where the lines between fiction and reality became blurred.
Components included overall concept development, team management, program look and feel, engagement ideation and execution, renders, spatial design, set design, interior design, experience design, character development, web design, and social.
PROJECT COMPLETED WHILE EMPLOYED BY MIRRORBALL AGENCY NYC.