On November 15th, 2012, Dos Equis opened the doors to a historical and secret venue in the heart of Manhattan. The private party had over 1,900 guests, 4 floors, 7 themed rooms and unvaluable social media and PR impressions for the Dos Equis brand. As a member of the team at Mirrorball, I led the creative execution of the event, curating the consumer experience from ideation to execution.
Worked with founder Gregory Zamfotis of Gregorys Coffee to develop a branding system that would connect with its consumers on a more personal level. Developed a 360º branding platform for Gregorys Coffee which included their new logo, tagline, packaging, in-store design, in-store merchandising, exterior branding, and style guide.
On September 7th, 2012, San Antonio, TX experienced its first ever "Most Interesting Academy, brought to you by Dos Equis and designed by Mirrorball in NYC. Allison Rosenwinkel and team at Mirrorball Agency created this night of adventure, daring stunts, and unthinkable edibles from the ground up, imagining and producing an unforgettable consumer experience for over 2,000 guests.
Designed the invitations, wedding programs, table settings, and menus for the Peña-Milojevic wedding in Chicago, IL. The creative theme for the wedding of was inspired by the ceiling of its venue – an original Tiffany tile mosaic in the Chicago Cultural Center, built in 1897.
For Comicon 2012, Dos Equis collaborated with LA based chef Craig Thornton, known to his followers as "Wolvesmouth", to create a unique dinner experience for Comicon influencers. Myself and team at Mirrorball worked with the Chef to create his unique menu, hire interesting talent and curate this unique experience.
Developed the look and feel for this nautical wedding in Newport, RI, including custom monogram, invitations, programs, table settings, and menus. The monogram was designed using one continuous line, inspired by a rope and the bonds of the union of Whitney Clarke and Jonathon Grabowski.
Design recently featured in Bliss Celebrations guidebook for 2013.
Worked with the team at MTV Networks International to create their booth branding for the 2008 MIPCOM Conference in Paris, France. The objective was to unify all of MTV Networks supporting programs into one cohesive thematic. Collateral included branding for trade show booth and shuttle branding.